A Cheaper YouTube Premium Lite Plan Just Rolled Out in the US – but You’ll Miss Out on These 4 Features
YouTube Premium Lite has now fully rolled out in the US, offering a more affordable ad-free experience for $7.99 per month, compared to $13.99 per month for full YouTube Premium. The key difference between the two is music – while Premium Lite lets you watch "most" videos ad-free, that doesn't apply to music videos. You also miss out on three other features, including offline and background video playback with the Lite plan.
- This new tier highlights the growing trend of subscription services offering more affordable options for users who want a more streamlined YouTube experience.
- What role will this cheaper Premium Lite plan play in shifting consumer behavior towards ad-free content consumption, potentially altering the dynamics between music streaming services like Spotify and YouTube Music?