A La Carte Tv Options Emerge as Streaming Services Increase Prices
If you dropped your cable service in favor of a TV streaming service like YouTube TV or Hulu's Live TV, you've probably been as disappointed as we are to see the prices of those one-time bargains climb steadily over the past few years. DirecTV Stream has announced new "Genre Packs" that start at $35 a month, offering closer-to-la-carte options than any service we've seen so far. New subscribers can sign up for a free five-day trial with any of the new bundles.
- The introduction of these skinny bundle alternatives may accelerate a shift in consumer behavior towards more customizable and cost-effective TV streaming options.
- Will other major streaming services feel pressure to offer similar, à la carte packages as their competitors, potentially disrupting the current pricing landscape?