Activision Shares First Look at Guitar Hero Mobile and, Yeah, It Looks Like AI Slop
Activision has unveiled Guitar Hero Mobile with an AI-generated promotional advertisement, although the game itself is not real and is merely a concept to gauge player interest. The promotional image has drawn criticism for its lack of quality, with fans noting the unrecognizable figures and poorly rendered backgrounds typical of earlier AI-generated art. This move reflects Activision's reliance on generative AI in marketing while raising questions about the authenticity and quality of its future projects.
- The reliance on AI-generated content in gaming promotions may signal a shift in how companies engage with consumers, highlighting a tension between innovation and quality in the gaming industry.
- What are the potential ramifications for player trust and brand loyalty if game companies continue to prioritize AI-generated content over genuine creativity?