AI Dubbing on Prime Video Tests Grounds for Broader Industry Shift
Prime Video is now experimenting with AI-assisted dubbing for select licensed movies and TV shows, as announced by the Amazon-owned streaming service. According to Prime Video, this new test will feature AI-assisted dubbing services in English and Latin American Spanish, combining AI with human localization professionals to “ensure quality control,” the company explained. Initially, it’ll be available for 12 titles that previously lacked dubbing support.
- The integration of AI dubbing technology could fundamentally alter how content is localized for global audiences, potentially disrupting traditional methods of post-production in the entertainment industry.
- Will the widespread adoption of AI-powered dubbing across various streaming platforms lead to a homogenization of cultural voices and perspectives, or can it serve as a tool for increased diversity and representation?