Alexa Plus Subscription Pricing Confirmed – and It's Good News for Prime Members
Amazon has announced the pricing for its new Alexa Plus assistant, which will cost $19.99 per month or be free to Amazon Prime subscribers. The good news for Prime members is that Alexa Plus will be another key way to lure you towards a Prime subscription, alongside Amazon Music, Prime Gaming and those incredibly reliable next-day deliveries. This move suggests that Amazon is using its new AI-powered voice assistant as a tool to push more people towards Prime.
- As the smart speaker market becomes increasingly saturated with competing assistants, Alexa Plus's pricing and features will be crucial in determining its competitive edge.
- Will Amazon's strategy of integrating Alexa Plus into its existing Prime offering lead to a scenario where users are essentially forced to subscribe to Prime in order to access the assistant's full range of features?