Alexa's Upgrade Costs $19.99, but It’s Free with Prime
Amazon has announced Alexa Plus, a new version of its smart assistant that comes with expanded capabilities and natural conversation features, but at a cost. The upgraded AI will make it easier to find concert tickets, order Ubers, and access other services, but users who don't have a Prime membership will need to pay $19.99 per month for these new abilities. The rollout of Alexa Plus begins in late March 2025 in the US, with early access available to Prime subscribers.
- This pricing strategy highlights Amazon's approach to monetizing its smart assistant, where premium features are only accessible to loyal customers willing to shell out extra cash.
- Will the increased focus on natural conversations and personalized services ultimately make Alexa Plus a more attractive option for consumers who value convenience over cost?