Amazon Alexa Event Live - Latest News and Rumors Ahead of Devices and Service Announcements
Amazon is set to host its first Amazon Devices event since 2023, scheduled for 10am EST / 3pm GMT / 2am ACT on Wednesday, February 26, with many expecting this to be the launching pad for a new, AI-enhanced Alexa, alongside a handful of rumored Echo and Fire TV devices. The AI-powered assistant has been largely quiet since its announcement in 2023, sparking rumors of further delays despite an anticipated unveiling. If Amazon does indeed announce a subscription plan for its smartened Alexa, it could mark a significant shift in the company's approach to its popular virtual assistant.
- This event could signal a pivotal moment in the evolution of voice assistants, where the lines between free and paid services become increasingly blurred.
- Will Amazon's proposed subscription model for Alexa fundamentally alter the user experience and pricing strategy for the smart home industry as a whole?