Amazon Eyes Global Expansion for Its Temu, Shein Competitor
Haul is set to launch globally later this year, according to two people familiar with the matter, as Amazon expands its discount storefront beyond the U.S. The company is hiring talent in various roles to support a worldwide launch, including software development engineers and senior product managers. Haul's global rollout comes after its debut in November, which aimed to bring ultra-low-priced products into one convenient destination.
- This expansion highlights the growing influence of e-commerce platforms that offer ultra-low prices, challenging traditional retailers' pricing strategies and customer expectations.
- How will Amazon's Haul compete with established players like Shein and Temu, while also navigating regulatory hurdles related to global trade agreements and customs regulations?