Amazon Prime Video Tests AI-Based Dubbing on Licensed Movies, Series
Amazon Prime Video is set to introduce AI-aided dubbing in English and Spanish on its licensed content, starting with 12 titles, to boost viewership and expand reach globally. The feature will be available only on new releases without existing dubbing support, a move aimed at improving customer experience through enhanced accessibility. As media companies increasingly integrate AI into their offerings, the use of such technology raises questions about content ownership and control.
- As AI-powered dubbing becomes more prevalent in the streaming industry, it may challenge traditional notions of cultural representation and ownership on screen.
- How will this emerging trend impact the global distribution of international content, particularly for smaller, independent filmmakers?