Amazon's Future of Voice Assistants
Amazon is set to unveil its generative AI-powered voice assistant, Alexa 2.0, at its February 2025 Devices and Services event. The new Alexa will feature a more natural cadence in its replies, handle multiple prompts in a session, and generate content instead of providing canned answers to questions. This marks a significant shift for Amazon's virtual assistant, which has been struggling to keep pace with competitors like Google and Siri.
- The generative AI features of Alexa 2.0 could finally help the voice assistant regain its footing in the market, but it remains to be seen whether this will be enough to catch up with other assistants.
- How will Amazon's decision to offer Alexa 2.0 behind a subscription service impact consumer adoption and the overall value proposition of the new virtual assistant?