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AMD's Frank Azor Dashes RX 9070 MSRP Rug-Pull Rumours as Retail Stock Suffers After Launch

The highly anticipated AMD Radeon RX 9070 and 9070 XT GPUs have sparked controversy over alleged price increases following their release. However, in a surprising move, AMD has denied rumors of MSRP hikes, citing efforts to replenish stock at retailers. This decision suggests that supply and demand will ultimately determine GPU pricing for the RX 9070 line-up.

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The price of AMD's RX 9070 XT GPUs has skyrocketed at Best Buy, with some models listed above MSRP due to scarcity and high demand. The lack of options for the highly anticipated GPU is disappointing buyers who were expecting more choices at the $599 MSRP. As retailers struggle to keep up with demand, prices are likely to continue rising.

AMD has launched its new RX 9070 and RX 9070 XT graphics cards at their announced MSRP prices of $549 and $599, respectively. However, reviewers have already noted that even the best-priced models are being sold out quickly by major US retailers, with some cards listed for a premium over MSRP. The situation is further complicated by reports that the launch prices may be capped at specific quantities.

AMD has acknowledged the launch of its RX 9070 and RX 9070 XT graphics cards at competitive prices of $549 and $599, while reports suggest that these prices may apply to a limited number of units only. The company has not denied claims that once initial stock is sold, prices could increase significantly, leading to concerns over pricing practices in the graphics card market. As retailers struggle to maintain MSRP availability, AMD asserts that more cards are on the way, indicating a potential resolution to supply issues.

The AMD Radeon RX 9070 GPU will only be available at its $549 MSRP for a limited time, according to worldwide retailers, with future supply seeing potential price increases. The first batch of select models will be sold at the lower price point, but it's claimed that prices could narrow or increase after this initial shipment. AMD's launch day for its RDNA 4 graphics cards has been marred by the lackluster starting price.

AMD's Radeon RX 9070-series graphics cards are available at the recommended retail prices of $549 and $599; however, many models are being sold at significantly higher prices, leading to dissatisfaction among consumers. The company asserts that the MSRP reflects the default specifications and that they expect cards to be available at those prices from various vendors, despite the existence of premium configurations offered by add-in board partners. This situation highlights the complexities of pricing in the graphics card market, where manufacturing costs and market demand can lead to significant price variances.

A UK retailer has reported substantial stock levels of AMD's RX 9070 XT graphics cards ahead of its launch, indicating a promising availability compared to Nvidia's recent struggles with supply. With over 4,000 units, primarily from Sapphire, the retailer expects this stock to last beyond the initial launch period, though prices are anticipated to rise after the first few hundred units. While the lower MSRPs are encouraging, the reliance on third-party retailers for pricing could lead to a quick disappearance of budget options, potentially mirroring Nvidia's recent launch experience.

The potential price point of AMD's Radeon RX 9070 XT GPU has leaked in MicroCenter's listing, suggesting a starting price of $699 for the high-end model. This would place it directly below Nvidia's RTX 5070 Ti and could potentially be a game-changer for Team Red. However, if AMD is unable to match or surpass the performance of its main competitor at this price point, it may struggle to gain significant market share.

The rapid increase in MSI RTX 5070 Ti prices has caused frustration among gamers and scalpers alike, who are now facing steep price hikes for the high-end GPU. As Nvidia's RDNA 4 GPUs, including the upcoming RX 9070 XT, promise to disrupt the market, manufacturers like MSI are adjusting their prices to reflect the shifting landscape. With low stock levels and limited availability, these GPUs have become highly sought after, leading to inflated prices on store sites.

The Radeon RX 9070 XT is reportedly poised to outsell Nvidia's entire GeForce RTX 50 series, with some retailers receiving more units than the total sold by Nvidia. This significant advantage in stock levels could lead to a very different sales landscape compared to previous AMD and Nvidia graphics card releases. As a result, prices for mid-range options like the GeForce RTX 5070 may remain artificially high.

A recent AMD tech demo showcasing advancements in path tracing effects for the RX 9070 series has left gamers and enthusiasts divided over its potential value. While the improved ray tracing capabilities demonstrate progress, they also highlighted areas where the new GPUs still lag behind Nvidia's offerings. The demo's limitations have sparked debate about whether the RX 9070 XT's raw power justifies its price tag, while the weaker RX 9070 model's $50 lower cost raises questions about its value proposition.

The AMD Radeon RX 9070 XT is expected to outperform its Nvidia counterpart, the RTX 5070, by releasing significantly more stock at launch, potentially setting a new standard for GPU sales. According to Moore's Law Is Dead, the RX 9070 XT will have up to ten times more supply than the RTX 5070, giving gamers a much better chance of getting their hands on the latest AMD Radeon card. The increased availability is due in part to AMD's decision to release the RX 9070 and RX 9070 XT at lower launch prices.

AMD has released detailed specifications of its next-generation Radeon RX 9070 series GPUs and the RDNA4 graphics architecture, targeting upper-midrange gaming PCs with resolutions of 1440p and 4K. The RX 9070 will start at $549, while the slightly faster 9070 XT begins at $599. Both cards are designed to compete with Nvidia's incoming and outgoing GeForce GPUs, including the RTX 4070, RTX 5070, RTX 4070 Ti, and RTX 5070 Ti.

AMD's Radeon RX 9070 and 9070 XT graphics cards, priced at $549 and $599 respectively, mark a significant leap for the company with the introduction of RDNA 4 architecture, positioning them as strong competitors against Nvidia's GeForce RTX 5070 series. These models promise improved performance in both rasterized and ray-traced gaming, addressing previous shortcomings in power efficiency and computational speed. While AMD has not completely matched Nvidia's dominance, the RX 9070 series demonstrates meaningful advancements that could sway consumers seeking alternatives in the graphics card market.

AMD's Radeon RX 9070 XT and RX 9070 will launch on March 6, with the former starting at $599 and the latter launching at $549. Both GPUs will be available in 16GB of VRAM using PCIe 5.0 connectivity. The RX 9070 XT is claimed to outperform Nvidia's RTX 5070 Ti across several titles, including a 24% lead in native 4K graphics settings.

Nvidia and AMD are advertising new GPUs at prices that are virtually unattainable for consumers, as the actual market cost is significantly higher due to overwhelming demand and limited supply. Despite AMD's claims of launching the Radeon RX 9070 cards at $550 and $600, customers are finding these models sold out or marked up by substantial margins shortly after release. This situation highlights a troubling trend where manufacturers and retailers capitalize on consumer demand, leading to a disconnect between suggested retail prices and actual market realities.

AMD's new graphics cards are aggressively priced against Nvidia's $749 GeForce RTX 5070 Ti and $549 RTX 5070, offering "4K gaming at a 1440p price." The AMD Radeon RX 9070 and 9070 XT ship March 6th for $549 and $599 respectively, with performance advantages over older cards. However, the actual market impact will depend on how well AMD can meet demand and maintain prices.

AMD's latest GPUs β€” the Radeon RX 9070 XT and the RX 9070 β€” bring RDNA 4 goodness with improved ray tracing and ML capabilities, offering a superior 4K gaming experience at 1440p prices. The new cards aim to offer significant performance gains over previous generations, with the top-end RX 9070 XT boasting 64 compute units and up to 2.97 GHz boost clock speed. The Radeon RX 9070 XT and RX 9070 will be available from AMD's AiB partners from March 6.

AMD's recent demo of the RX 9000 series graphics cards has revealed shortcomings in its path tracing capabilities, particularly when compared to Nvidia's RTX 50 series, raising concerns among gamers regarding price-to-performance. Critics have noted issues such as blurry textures and visual artifacts that detract from the overall viewing experience, suggesting that AMD's offering may not meet the expectations set by its pricing. This situation opens a broader discussion about the performance standards expected from mid-range graphics cards in an increasingly competitive market.

AMD's RX 9070 XT has surpassed its Nvidia 50-series opposition in sales leaderboards, with the RDNA 4 GPU available at a lower price point that is drawing customers away from Nvidia GPUs. The situation reflects a shift in consumer preference towards AMD's value proposition, with some models priced higher than MSRP not deterring sales. As Amazon's best-selling lists continue to favor newer products, AMD must maintain production levels to compete.

The AMD Radeon RX 9070 XT is a powerhouse of a graphics card, delivering near-RTX 4080-level gaming performance for under $600, making it an attractive option for gamers looking for a high-end experience without the hefty price tag. With its 16GB VRAM and PCIe 5.0 connectivity, this card is well-suited for 4K and 1440p gaming, although it falls short in non-raster creative workloads. The RX 9070 XT's MSRP of $599 also makes it a more accessible option than Nvidia's flagship cards.

The AMD Radeon RX 9070 XT is expected to outperform the Nvidia RTX 5070 by having significantly more launch supply, according to a recent leak by Moore's Law Is Dead. The RX 9070 XT is reportedly set to have a much better supply chain, with potentially three to ten times more units available at launch compared to the RTX 5080. This could give AMD's new RDNA 4 GPU a significant advantage in the market.

The AMD Radeon RX 9070 XT provides strong mainstream performance at a great price, thanks to the RDNA 4 architecture's significant generational improvements in AI and ray tracing performance. However, concerns about retail availability and pricing, as well as Nvidia still winning on software support and features, remain.

MSI has quietly increased the retail price of its RTX 50-series (Blackwell) GPUs, including models that were supposed to launch at MSRP, impacting the availability and affordability of these graphics cards. The RTX 5070 Ti, in particular, now lists with a higher price tag than originally set by Nvidia, making it less competitive in the market. The manufacturer's suggested retail price (MSRP) has become increasingly irrelevant as the actual prices offered by retailers have surpassed MSRP, leading to frustration among potential buyers.

AMD's new graphics cards, the RX 9070 and RX 9070 XT, are generating significant interest, with various retailers in the US and UK preparing for sales. Key US retailers such as Best Buy and Micro Centre have already listed stock, while UK retailer Overclockers has confirmed availability, suggesting a more robust launch compared to previous GPU releases. As anticipation grows, consumers are advised to act quickly, especially on competitively priced models, as the demand for these cards is expected to be high.

The RTX 5070's early availability is a sign of relief for budget builders waiting for the latest GPU, offering them a chance to upgrade without breaking the bank. However, history suggests that these prices are unlikely to last long as supply and demand dynamics take hold. The launch of AMD's RX 9070 and RX 9070 XT GPUs has also created a competitive landscape that could drive mainstream gamers towards Team Red.