AMD Says the $549 RX 9070 Is Real, but Doesn’t Deny Reports of Possible Bait-and-Switch
AMD has launched its new RX 9070 and RX 9070 XT graphics cards at their announced MSRP prices of $549 and $599, respectively. However, reviewers have already noted that even the best-priced models are being sold out quickly by major US retailers, with some cards listed for a premium over MSRP. The situation is further complicated by reports that the launch prices may be capped at specific quantities.
- The cutthroat nature of the graphics card market could lead to a new wave of price gouging if suppliers fail to maintain sufficient stock levels, exacerbating already high GPU costs.
- How will AMD's efforts to replenish stock and maintain MSRP pricing impact the company's relationships with its board partners and retailers in the coming months?