Apple Adds AI-Powered App Review Summaries with iOS 18.4
As part of the iOS 18.4 software update, currently in public beta, Apple is introducing AI-powered summaries of App Store reviews. The new feature will leverage Apple Intelligence, the company’s built-in AI technology, to offer an overall summary based on the reviews others have left on the App Store. The review summaries will be generated by large language models (LLMs) and will highlight key information into a short paragraph. Apple's website explains that the summaries will also be refreshed weekly for apps and games that have enough reviews to generate a summary.
- By providing AI-powered summaries of app reviews, Apple is taking a step towards personalizing user experiences and potentially exacerbating the problem of fake reviews, which could become increasingly prevalent as more developers exploit this new feature.
- What are the potential consequences for consumers who rely heavily on these automated summaries, rather than critically evaluating actual reviews from other users?