Apple Launches New iPad Air with AI Features to Stoke Demand
Apple has revamped its mid-tier tablet lineup, enhancing the iPad Air with its M3 chip and artificial intelligence capabilities in a bid to spur upgrades among customers. The company's latest move aims to attract customers and keep pace with rivals such as Samsung and Huawei, which are racing to embed AI into their products. With pre-orders opening on Tuesday, Apple seeks to capitalize on the growing demand for AI-powered devices.
- By integrating AI features, Apple is effectively redefining the concept of a mid-tier tablet, blurring the lines between consumer electronics and productivity tools.
- Will this strategic shift in focus from hardware to software capabilities enable Apple to expand its market share beyond the premium segment?