Apple Makes One Hardware Change to the iPad Air That Might Be the Best Indicator of Its True Lightness
Apple's recent update to the iPad Air M3 models includes the notable absence of the "iPad Air" label on the back, signaling a shift in how the brand defines "Air." While the new models feature a more powerful M3 chip, they are no longer the thinnest or lightest in the iPad lineup, which raises questions about the significance of the "Air" branding. This change reflects a broader strategy where performance and affordability may take precedence over merely being the lightest option available.
- By removing the "Air" label, Apple seems to be redefining its product categories, indicating that consumers may now prioritize performance and value over traditional distinctions of weight and thickness.
- What implications does this shift in branding have for Apple's future product strategies and consumer perceptions of its device categories?