Apple Sued over 'Carbon Neutral' Claim for Watches
Apple has been sued by consumers who said its claim that three versions of Apple Watches are "carbon neutral" and environmentally friendly is false and misleading. In a complaint filed on Wednesday in San Jose, California federal court, seven purchasers of the green-tagged Apple Watch Series 9, SE and Ultra 2 said they would not have bought their watches or would have paid less had they known the truth. Apple launched the watches in September 2023, saying they would be carbon neutral through a combination of lower emissions and purchases of carbon offsets.
- The lawsuit highlights a growing concern over greenwashing practices in the consumer goods industry, where companies may make exaggerated environmental claims to boost their brand image.
- Will regulatory bodies effectively police these claims, or will consumers remain vulnerable to false advertising claims that undermine trust in corporate sustainability efforts?