Apple Watch shipments surge in India | TechCrunch
Apple Watch shipments surged 141% in 2024, bucking the broader trend of declining smartwatch sales in the country. The growth can be attributed to experienced users upgrading to advanced Apple Watches for better health insights and smartphone integration. However, the impact on overall market share was minimal, with Apple Watch comprising only 2% of India's entire smartwatch market.
- The dominance of Apple Watch highlights the evolving dynamics between brand loyalty, premium features, and affordability in the Indian smartwatch market.
- What implications might this growth have for Apple's broader strategy to expand its presence in emerging markets like India?