Ben & Jerry’s Founders Discuss Buying Back Ice Cream Brand
The founders of Ben & Jerry’s have expressed interest in buying back their namesake ice cream brand from Unilever Plc, according to people familiar with the matter. They may look to partner with socially minded investors in any transaction, potentially allowing the company to regain control over its social mission. The valuation of the business is estimated to be several billion dollars, making it a complex and high-stakes deal.
- This potential buyout could mark a significant shift for Ben & Jerry’s, as it would give the founders direct control over their brand's values and direction, potentially allowing them to reassert their commitment to social justice issues.
- What would happen to the social and environmental initiatives that have become synonymous with Ben & Jerry’s if the company were to be sold or restructured under new ownership?