Big Food's Growth Slows as Shoppers Flock to Smaller Brands
Shoppers are increasingly turning to smaller food brands, seeking more affordable and less processed options, which is threatening the growth of billion-dollar products from conglomerates such as Unilever. As a result, companies like Unilever and Procter & Gamble (P&G) are facing declining profits due to reduced sales volume. The shift in consumer behavior is driven by growing demand for healthier and more sustainable food options.
- This phenomenon highlights the evolving nature of consumer preferences, where small-scale brands are often seen as more authentic and transparent, whereas large conglomerates may be perceived as out of touch with changing tastes.
- Will this trend lead to a more decentralized food industry, with smaller players becoming increasingly influential in shaping consumer choices?