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BITB Sep 2025 43.000 Call Price Sets Stage for Investor Uncertainty

The sale of the KAYALI fragrance brand to co-founder Mona Kattan and General Atlantic marks a shift in the beauty industry, where founder-led companies are reclaiming control from outside investors. This move is part of a broader trend that could impact the long-term strategic direction and innovation within the sector. The outcome of this restructuring will be closely watched as it sets a precedent for similar brands.

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