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Huda Beauty has announced the sale of its fragrance brand KAYALI to co-founder and General Atlantic, allowing the beauty company to buy back a stake previously held by TSG Consumer Partners. Founded in 2018 by Huda Kattan and her sisters, Huda Beauty has gained significant social media traction, positioning itself ahead of competitors in the beauty industry. The restructuring aims to restore full founder ownership and maintain KAYALI's independence under Kattan's leadership.
- This move signifies a growing trend in the beauty industry where founder-led companies are reclaiming control from outside investors, potentially setting a precedent for similar brands.
- How will the dynamics of founder ownership impact the strategic direction and innovation within the beauty sector in the coming years?