Casio Launches Rugged AE1600H Watches in the US
Casio has released three new AE1600H series watches in the US. The wearables were available to import earlier this year but at a higher price. Features of the AE1600H series watches include 100m water resistance, 10-year battery life and dual time.
- This launch marks a significant entry point for Casio into the premium rugged watch market, where established players like Suunto and Garmin dominate, and may signal a shift towards more style-oriented designs.
- How will the AE1600H series watches compete with other popular outdoor and adventure watches from brands like Timex, Citizen, and Seiko in terms of pricing, features, and customer perception?