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Huda Beauty has announced the sale of its fragrance brand KAYALI to co-founder Mona Kattan and private equity firm General Atlantic, allowing the beauty company to buy back a stake previously held by TSG Consumer Partners. Founded in 2018 by Huda Kattan and her sisters, Huda Beauty has gained significant social media traction, positioning itself ahead of competitors in the beauty industry. The restructuring aims to restore full founder ownership and maintain KAYALI's independence under Kattan's leadership.
- This move suggests that founder-led companies are increasingly taking control of their own destiny, potentially leading to a shift in the way investors approach beauty startups.
- Will this trend result in more innovative products and services from these reasserted founder-controlled brands?