News Gist .News

Articles | Politics | Finance | Stocks | Crypto | AI | Technology | Science | Gaming | PC Hardware | Laptops | Smartphones | Archive

Commercetools Layoffs Raise Questions About 'Headless Commerce' Niche

Commercetools, a pioneer in "headless commerce," has laid off dozens of staff after failing to meet its sales growth targets, citing significant restructuring efforts in marketing, sales, and internal operations. The company's founder Dirk Hoerig led the business as CEO until July 2024, when Andrew Burton took over, and raised $1.9 billion valuation just a few years ago. Commercetools' business boomed during the COVID-19 pandemic, but recent market shifts have impacted growth targets.

See Also