Deepfake Scam Calls Are Costing British Victims Hundreds Each Time - Here's How to Stay Safe
The average scam cost the victim £595, report claims. Deepfakes are claiming thousands of victims, with a new report from Hiya detailing the rising risk and deepfake voice scams in the UK and abroad, noting how the rise of generative AI means deepfakes are more convincing than ever, and attackers can leverage them more frequently too. AI lowers the barriers for criminals to commit fraud, and makes scamming victims easier, faster, and more effective.
- The alarming rate at which these scams are spreading highlights the urgent need for robust security measures and education campaigns to protect vulnerable individuals from falling prey to sophisticated social engineering tactics.
- What role should regulatory bodies play in establishing guidelines and standards for the use of AI-powered technologies, particularly those that can be exploited for malicious purposes?