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Develop AI Device Ecosystem with Google and Qualcomm

Honor is rebranding itself as an "AI device ecosystem company" and working on a new type of intelligent smartphone that will feature "purpose-built, human-centric AI designed to maximize human potential."The company's new CEO, James Li, announced the move at MWC 2025, calling on the smartphone industry to "co-create an open, value-sharing AI ecosystem that maximizes human potential, ultimately benefiting all mankind." Honor's Alpha plan consists of three steps, each catering to a different 'era' of AI, including developing a "super intelligent" smartphone, creating an AI ecosystem, and co-existing with carbon-based life and silicon-based intelligence.

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