Elon Musk forgets that X isn't Twitter sometimes | TechCrunch
Even Elon Musk refers to X as Twitter occasionally. This is despite the fact that he changed Twitter's name to X in 2023. The inconsistency reflects a lingering brand identity crisis, with Musk struggling to fully abandon his past affiliation with the platform.
- The continued use of Twitter as a synonym for X highlights the challenges of rebranding and the power of nostalgia in shaping public perception.
- Will Elon Musk's repeated references to Twitter by its old name undermine the legitimacy of his new platform, or can he effectively pivot between the two identities without alienating users?