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Huda Beauty sells KAYALI to co-founder and General Atlantic, allowing the beauty company to buy back a stake previously held by TSG Consumer Partners, restoring full founder ownership and maintaining KAYALI's independence under Mona Kattan's leadership. The restructuring is part of Huda Beauty's broader efforts to regain control over its brands in response to outside investor pressures. As the beauty industry shifts towards more founder-led companies, this move signals a growing trend towards greater autonomy for entrepreneurs.

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