Email Marketing Surges in 2025: Digital Silk Unveils Key Statistics and Trends
Email marketing continues to be a cornerstone for businesses aiming to engage with their audience effectively. Global email marketing revenue was projected to surpass $9.5 billion in 2024, highlighting its robust growth and sustained relevance. Consumer engagement with email remains high, with 96% of consumers checking their email daily, making it a vital touchpoint for marketers.
- The integration of artificial intelligence (AI) in email marketing has proven beneficial, enhancing personalization and effectiveness.
- As the digital landscape evolves, brands are encouraged to harness the potential of email marketing, integrating emerging technologies and personalized content to stay ahead in the competitive market.