Gamifying Fitness: Aviron’s $2,499 Victory Treadmill Brings Video Games to Workouts
Aviron's home fitness equipment operates on the principle that people hate working out but love playing video games. The company brings video games to the workout by gamifying its equipment, using elements like walking/running speed and incline to control gameplay. This approach allows users to engage in competitive aspects of gaming while exercising.
- By leveraging gamification, Aviron differentiates itself from competitors like Peloton, which relies on instructor-led classes and a cult-like devotion to its brand.
- Will the success of this innovative approach expand into new markets, such as virtual reality fitness experiences that blur the lines between gaming and exercise?