Golf's Global Expansion Hinges on LIV's Future Success
The new CEO of LIV Golf, Scott O'Neil, predicts that golf will eventually "open up again" as the Saudi-bankrolled league continues to grow the sport around the world. American sports executive O'Neil believes that LIV has a unique place in golf and is optimistic about the future of player movement between tours. However, despite recent progress in talks with the PGA Tour, no deal has been reached yet.
- The current restrictions on player movement between the LIV Golf circuit and the PGA Tour may ultimately be seen as a hindrance to golf's global growth, limiting its appeal and competitiveness.
- Will LIV Golf's innovative format and Saudi backing be enough to create a sustainable alternative to traditional golf, or will the league struggle to achieve long-term financial stability?