Google’s cheaper YouTube Premium Lite subscription will drop Music
YouTube Premium Lite is expected to launch soon in the US, Australia, Germany, and Thailand, bringing a cheaper streaming subscription that drops YouTube Music from the plan. The new "YouTube Premium Lite" option would cost around $7-8 in the US, offering ad-free YouTube without background playback or offline downloads. However, users may still see banner ads around videos and pre-roll ads before music videos.
- This move by Google highlights the delicate balance between providing value to users through advertising and giving them a seamless streaming experience, forcing creators to reconsider their revenue models.
- Will this new pricing structure lead to an increase in ad-related revenue for YouTube, potentially altering the way content is monetized on the platform?