Greggs' Sales Top £2bn After Pizza, Wedges and Chicken Goujons Push.
Greggs has surpassed £2 billion in revenue, attributed to a successful expansion of its menu that includes pizzas, chicken goujons, and potato wedges, indicating a strategic shift away from its traditional offerings. Despite this growth, the company faces challenges due to rising living costs and increased employer National Insurance contributions, leading to a cautious outlook for the upcoming year. The firm continues to adapt by opening new locations and enhancing its digital sales, positioning itself for sustained growth amidst a changing retail landscape.
- Greggs' evolution reflects a broader trend in the food retail industry where adaptability and innovation in product offerings are essential for maintaining market relevance.
- How will Greggs balance its growth strategy with the pressures of the current economic climate and rising costs?