How to Disable Acr on Your Tv (and Why You Shouldn't Wait to Do It)
ACR takes over your viewing habits as a form of ad surveillance technology that gathers information about everything you watch and transmits it to a centralized database. Manufacturers use this data to deliver highly targeted ads, generating an estimated $18.6 billion in revenue for smart TV advertisers in 2022. As ACR becomes smarter, it presents new privacy concerns that invite unseen guests to watch with you.
- The widespread adoption of ACR raises fundamental questions about the value we place on our personal viewing habits and the extent to which our private lives are commodified through advertising.
- Will consumers ever regain control over their data, or will ACR become an entrenched aspect of modern entertainment consumption?