In-Vehicle Ads May Become a Reality for Car Owners
As auto makers consider connected car opportunities, in-vehicle selling might be too tempting to ignore. The rise of autonomous vehicles could revolutionize the way ads are delivered to drivers, making traditional methods seem quaint by comparison. Companies like Jeep are already testing the waters, using glitches and technical fixes as a precursor to more sophisticated ad delivery systems.
- As we become increasingly reliant on connected cars, will the proliferation of in-vehicle ads lead to a culture of convenience at any cost, where drivers are bombarded with offers they may not want or need?
- How can regulators balance the benefits of targeted advertising with concerns over driver distraction and the potential for mental fatigue?