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Instagram Launches KAYALI, Twitter Competitor Threads, Amid Growing Beauty Industry Trends

Threads has already registered over 70 million accounts and allows users to share custom feeds, which can be pinned to their homepage by others. Instagram is now rolling out ads in the app, with a limited test of brands in the US and Japan, and is also introducing scheduled posts, which will let users plan up to 75 days in advance. Threads has also announced its intention to label content generated by AI as "clearly produced" and provide context about who is sharing such content.

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