Instagram May Launch Reels as Separate App
Instagram is considering the launch of a separate app for its short-form video feature, Reels, its chief Adam Mosseri told staff this week. This move aims to provide a similar video-scrolling experience and take advantage of TikTok's uncertain status in the United States. The company is looking to expand its presence in the short-form video space, where it lags behind competitors.
- By launching a standalone app for Reels, Instagram may be attempting to reassert its control over the feature and offer users a more seamless experience, potentially revitalizing a platform that has struggled to gain traction.
- Will this move signal a broader shift towards fragmented social media platforms, each catering to specific user preferences and content types, or will Instagram's efforts to reclaim Reels result in a unified and dominant short-form video experience?