Instagram May Spin Off Reels Into a Separate App
Meta is mulling launching a standalone app for short-form videos, The Information reported, citing an anonymous source who heard Instagram head Adam Mosseri talking about the project to staff. The project is reportedly code-named Project Ray that aims to improve recommendations for new users and existing users in the U.S., and feature more three-minute videos. Meta did not immediately respond to a request for comment.
- This move could signal a strategic shift in Instagram's priorities, as it looks to separate its core video-focused features from the rest of the app and offer a distinct experience for short-form content creators.
- Will the standalone Reels app become a hub for creator monetization opportunities, potentially disrupting the dynamics of influencer marketing on existing platforms?