Instant Cameras Get a Fresh Face with New Colors and Features.
Polaroid's latest instant camera refresh brings third-gen models Now 3 and Now 3+, boasting improved autofocus, better-exposed prints, and sharper focusing. The new colorways are set to hit stores in March 2025, made from 40% recycled materials. Existing fans of the series can expect little change from previous versions, with both cameras retaining familiar designs.
- This subtle evolution underscores Polaroid's commitment to refining its instant camera offerings without sacrificing user experience or creative freedom.
- How will the growing popularity of instant photography influence the development of future film stocks and printing technologies?