IPL Advertisers Under Pressure as Reliance Touts 'Brain Mapping'
Reliance, the Indian media giant merged with Disney, aims to lure advertisers into boosting its revenues from the IPL by promoting unconventional neuroscience studies. The pricey broadcast rights for the Indian Premier League and other cricketing events are set to weigh big on the merged group. Reliance is holding a month of closed-door seminars in seven Indian cities to woo small companies to become IPL advertisers.
- By using "brain mapping" research, Reliance claims its streaming ads have a higher engagement rate than Google, but how much emphasis will this tactic place on data collection and user tracking among viewers?
- As the competition for digital ad space heats up between Reliance and other major players like Netflix and Amazon, can the Reliance entity maintain its competitive edge in a rapidly changing market?