Kantar Owners Bain, WPP Plan Break Up and Sale of Group, FT Says
Bain Capital and WPP Plc are planning to break up and sell market research company Kantar Group, the Financial Times reported, citing people with knowledge of the matter. The move is seen as a strategic shift for both companies, allowing them to focus on their core businesses and potentially unlock value from Kantar's assets. This development has significant implications for the market research industry, with potential buyers eyeing the company's diverse portfolio of brands and data.
- The planned break-up and sale of Kantar Group may lead to a fragmentation of the market research sector, potentially benefiting smaller players that can offer more specialized services.
- Will this strategic reshuffling ultimately benefit consumers through increased competition and innovation in the market research industry?