Kayo's Basic Plan Price Hike Sparks Frustration Among Sports Fans
Kayo Premium, previously known as Kayo Basic, will now cost AU$40p/m from March 4, 2025, with the addition of 4K stream quality and two simultaneous screens. The price increase comes just in time for the start of the 2025 NRL, AFL, and F1 seasons, leaving fans with limited options to watch every game or race live. The restructuring also sees Kayo One becoming Kayo Standard at the same AU$25 price point.
- The high cost of Kayo Premium may force sports fans to reconsider their streaming options, potentially leading to a shift towards more affordable alternatives that still offer quality sports coverage.
- How will the increasing prices of popular streaming services impact the long-term sustainability and growth of the Australian media industry?