Loud Commercials Are Still Too Loud, Say “Thousands” Of Recent Fcc Complaints
The Federal Communications Commission (FCC) has received over 700 complaints about boisterous TV ads in 2024, with many more expected as the industry continues to evolve. Streaming services have become increasingly popular, and while The Calm Act regulates commercial loudness on linear TV, it does not apply to online platforms, resulting in a lack of accountability. If the FCC decides to expand the regulations to include streaming services, it will need to adapt its methods to address the unique challenges of online advertising.
- This growing concern over loud commercials highlights the need for industry-wide regulation and self-policing to ensure that consumers are not subjected to excessive noise levels during their viewing experiences.
- How will the FCC balance the need for greater regulation with the potential impact on the innovative nature of streaming services, which have become essential to many people's entertainment habits?