Max's Ad-Supported Tier Is Losing Cnn and the Bleacher Report
Basic Max subscribers might have to pay more for news and sports. Max has effectively raised the price by removing CNN and Bleacher Report add-ons from its cheapest tier, prompting subscribers to move up to more expensive plans. The move prioritizes live sports as part of its bundling strategy.
- This decision highlights the evolving business model of streaming services, where they balance content offerings with revenue generation through subscription tiers.
- Will this trend of removing free add-ons lead to a broader shift in the way streaming services structure their pricing models and compete for user attention?