Meghan puts a new label on her jams and lifestyle range
The Duchess of Sussex's lifestyle brand has undergone a rebranding, with its new name "As Ever" reflecting Meghan's emphasis on continuity and authenticity in her products. The decision to rename the brand marks a shift away from the previous moniker American Riviera Orchard, which was seen as limiting and exclusive to certain regions. The partnership with Netflix is expected to play a significant role in the expansion of Meghan's lifestyle brand.
- This rebranding effort highlights Meghan's efforts to establish her own identity outside of the royal family, while also leveraging her existing platform and audience.
- As Meghan continues to build her brand and expand its product line, how will she balance her desire for creative control with the commercial pressures of a large-scale consumer business?