Mercedes-Benz Revamps Strategy, Prioritizes Combustion Engine Models
The German luxury carmaker is shifting its focus towards combustion engine models, releasing 19 new ones by 2027, in an effort to revive earnings amid a sharp drop in sales. This move comes as the company braces for significantly lower earnings in 2025 due to declining demand and rising competition from electric vehicles. Mercedes-Benz's strategy of selling high-margin vehicles is expected to remain intact despite concerns from investors and labor representatives.
- The renewed focus on combustion engine models highlights the resilience of traditional automotive technology, suggesting that consumers are still prioritizing performance and fuel efficiency over eco-friendliness.
- Can Mercedes-Benz's strategy of doubling down on combustion engines ultimately pay off in a rapidly shifting market dominated by electric vehicles?