The German luxury carmaker is shifting its focus towards combustion engine models, releasing 19 new ones by 2027, in an effort to revive earnings amid a sharp drop in sales. This move comes as the company braces for significantly lower earnings in 2025 due to declining demand and rising competition from electric vehicles. Mercedes-Benz's strategy of selling high-margin vehicles is expected to remain intact despite concerns from investors and labor representatives.
The renewed focus on combustion engine models highlights the resilience of traditional automotive technology, suggesting that consumers are still prioritizing performance and fuel efficiency over eco-friendliness.
Can Mercedes-Benz's strategy of doubling down on combustion engines ultimately pay off in a rapidly shifting market dominated by electric vehicles?
Mercedes-Benz has won agreement from its works council to offer buy-outs to staff and reduced planned salary increases by half, part of a wider cost-cutting drive as the carmaker battles to revive earnings. The company plans to reduce production costs by 10% by 2027 and double that by 2030, beyond an ongoing plan launched in 2020 to reduce costs by 20% between 2019 and 2025. This move reflects the growing pressure on the European auto industry to adapt to changing market conditions and technological advancements.
The widespread adoption of cost-cutting measures among major automakers raises questions about the long-term sustainability of such strategies, particularly in a sector where investment in research and development is crucial for staying competitive.
How will Mercedes-Benz's aggressive cost-cutting drive impact its ability to invest in electric vehicle technology and other innovative initiatives that could shape the future of the industry?
Mercedes-Benz's new EV model tackles many of the significant sticking points for would-be buyers of the company's current electric offerings, including styling and cost. The CLA will have Mercedes' first entirely in-house EV powertrain, which is far more efficient than the ones it's currently offering. Power delivery is also smooth, with the ability to decouple the brake pedal from the actual physical action of the brakes.
This could be a game-changer for Mercedes-Benz, allowing the company to regain its footing in the electric vehicle market and potentially changing the fortunes of its electrified lineup.
How will Mercedes-Benz's focus on in-house EV powertrains impact the development and availability of electric vehicles in other markets, particularly where access to high-quality manufacturing facilities may be limited?
Aston Martin and Maserati are reevaluating their plans for future electrification models due to budget cuts and a cooling of demand in China. The luxury car industry continues to struggle with electrification, citing high prices and range anxiety as major concerns. Both brands have delayed or cut back on their electric vehicle (EV) launches, with Aston Martin's first EV model now expected to arrive in 2027, at the earliest.
The luxury market's hesitation towards electric vehicles may be a sign of a broader cultural shift, where consumers prioritize traditional performance characteristics over environmental sustainability.
As more manufacturers explore alternative powertrains, what role will technology play in bridging the gap between desirable performance and eco-friendliness for luxury buyers?
Mercedes-Benz has won agreement from its works council to offer buy-outs to staff and reduced planned salary increases by half, as part of a wider cost-cutting drive aimed at reviving earnings. The company plans to reduce production costs by 10% by 2027 and double that by 2030, with redundancies ruled out for production workers. Management has agreed to extend a job security guarantee until the end of 2034.
This move highlights the increasing willingness of car manufacturers to adopt cost-cutting measures in an effort to regain profitability, potentially leading to a more challenging environment for employees.
How will Mercedes-Benz's focus on reducing costs and streamlining operations impact its ability to invest in research and development, which has been a key driver of innovation in the automotive industry?
The new Mercedes CLA has the potential to reshape the brand's electric vehicle (EV) offerings, combining an appealing design with improved performance and efficiency. With an entirely in-house developed powertrain and a focus on user-friendly features, the CLA aims to address previous concerns about styling and cost in Mercedes-Benz's EV lineup. Initial impressions suggest that this model could significantly enhance the company's position in the competitive EV market, appealing to both traditional car enthusiasts and new EV buyers.
The introduction of the CLA reflects a broader shift in the automotive industry as manufacturers strive to innovate and attract a diverse customer base while navigating the transition to electric mobility.
Will the new CLA's success influence other luxury brands to accelerate their own EV development?
BMW is committed to advancing its electric vehicle (EV) strategy by investing billions in new battery technology, including its powerful new controller called the "Energy Master." Despite a slowdown in the global EV market, the automaker aims to introduce an electric model in every segment, leveraging its latest innovations to compete with industry leaders like Tesla and the increasing influx of Chinese EVs. The company's ambitious project, termed "the project of the century," focuses on developing in-house battery cells that promise improved efficiency, range, and energy density.
BMW's determination to lead in the EV market reflects a broader industry trend where legacy automakers are adapting to the electric future, potentially reshaping competitive dynamics in the automotive sector.
Will BMW's significant investments in battery technology be enough to secure a competitive edge in an increasingly crowded EV market?
Volkswagen is focusing its sales strategy for its upcoming 20,000-euro electric car on Europe, where it aims to capitalize on the growing demand for affordable EVs. To achieve this goal, the company needs to bring down battery costs, which will enable it to sell the car at a price comparable to other affordable options in the market. The car's software and design have been optimized to reduce weight and simplify manufacturing.
The rise of European electric vehicle markets presents an opportunity for Volkswagen to assert its dominance by offering a range of affordable EV models that can compete with established players like Renault.
How will Volkswagen's ability to produce cost-effective EVs impact the global automotive industry's transition towards sustainability, particularly in regions where access to affordable clean energy is still limited?
Xiaomi is positioning itself to transition into the luxury car market, fueled by the unexpected success of its SU7 Ultra electric vehicle (EV), which exceeded initial sales forecasts with over 10,000 reservations shortly after launch. The company plans to expand its lineup with more premium models, potentially including hybrid options, while CEO Lei Jun hints at even higher-priced vehicles in the pipeline. This strategic shift reflects Xiaomi's ambition to enhance its brand image and compete with established luxury automotive brands.
Xiaomi's move into the luxury EV segment highlights how tech companies are increasingly encroaching on traditional automotive territory, blending innovation with high-performance engineering.
What challenges will Xiaomi face as it attempts to establish itself in the competitive luxury car market against established players?
The European Commission has given automakers three years, rather than one, to meet new CO2 emission targets for their cars and vans. Companies will be able to sell more electric vehicles without facing heavy fines, while still meeting the EU's target of zero emissions by 2035. The proposal offers "breathing space" to the industry, allowing it to reduce emissions and stay competitive as the EV market ramps up.
By providing automakers with a longer timeframe to comply, the EU is acknowledging that the transition to electric vehicles will be a challenging process, requiring significant investments in technology, manufacturing capacity, and supply chains.
How will the increased focus on electrification impact the automotive industry's role in addressing climate change, particularly in regions with limited access to clean energy sources?
German consumers are turned off by high prices, with 47% of respondents citing excessive costs as the main barrier to buying an electric car, according to a survey commissioned by dpa and published on Sunday. The study found that only 12% of respondents would be willing to pay more than €30,000 for an electric vehicle, highlighting the significant price gap between electric cars and their conventional counterparts. Despite government subsidies, sales of electric vehicles plummeted 27% in Germany in 2024 after a subsidy expired.
The survey's findings suggest that price remains a critical determinant of consumer behavior in the automotive industry, where the high costs of electric vehicles may be outweighing their environmental benefits for many German consumers.
As Volkswagen prepares to launch an entry-level electric model at around €20,000, will this new pricing strategy be enough to overcome the perceived cost premium and drive greater adoption among German car buyers?
The U.S. automaker is providing a significant financial boost to revive its struggling European operations, aiming to increase competitiveness and reduce costs through strategic transformation initiatives. Ford-Werke's new capital injection will also help address overborrowing and provide funding for a multi-year business plan. The company seeks to simplify governance and drive efficiencies in the sector.
This move highlights the interconnectedness of global supply chains, where disruptions in one market can have far-reaching effects on production and profitability.
Will Ford's renewed focus on European operations be enough to overcome the challenges posed by stiff competition from China and shifting consumer demand for electric vehicles?
Morgan Stanley has designated Tesla as its top automotive pick, projecting a price target of $430 that suggests a potential upside of over 50% for investors. The firm emphasizes Tesla's transition from traditional vehicle manufacturing to a broader focus on artificial intelligence and robotics, highlighting the substantial market growth opportunities in these sectors. Analysts believe that Tesla's innovations, particularly in humanoid robotics and energy solutions, position the company for significant long-term success despite projected declines in its Chinese market share.
This optimistic outlook reflects a shift in investor perception, as Tesla is increasingly seen as a technology leader rather than just an automaker, potentially reshaping the investment landscape in the automotive sector.
With the rapid evolution of AI and robotics, how might Tesla's strategic pivot influence competition within both the automotive and tech industries?
Stellantis has welcomed the European Commission's proposal to soften the bloc's carbon emission targets for cars, which will give automakers three years instead of one to meet new CO2 emission standards. The extended compliance period is seen as a "meaningful step in the right direction" to preserve the auto industry's competitiveness while reducing its environmental impact. This move is expected to provide a boost to Stellantis and other European automakers, enabling them to invest more in electrification and reduce their greenhouse gas emissions.
The softening of EU emission targets for cars signals a significant shift in the automotive industry's approach to sustainability, as companies begin to prioritize environmental responsibility alongside competitiveness.
How will this new approach impact the global electric vehicle market, where countries are now poised to set their own standards rather than following EU guidelines?
Tesla experienced a dramatic drop in sales in Germany, with February figures showing a 76% decline compared to the previous year, even as overall electric vehicle sales rose significantly. The company sold only 1,429 cars during the month, marking an even steeper fall than the 60% decrease recorded in January. Analysts suggest that the decline may be linked to CEO Elon Musk's political affiliations, which could be affecting consumer sentiment in Europe.
This steep decline in Tesla's sales highlights the potential impact of political controversies on consumer behavior in the automotive sector, particularly for brands heavily tied to their founders' public personas.
How might Tesla's current challenges in Germany influence its long-term strategy in the European market?
In February, Tesla's sales in Germany experienced a significant decline of 76%, totaling only 1,429 cars sold, following a 60% drop in January. This downturn highlights the challenges the electric vehicle manufacturer faces in the competitive German market, where customer preferences and increasing competition from local automakers are becoming more pronounced. As Tesla grapples with these difficulties, the implications for its overall market strategy and production capacity are becoming increasingly critical.
This stark decrease in sales may signal a pivotal moment for Tesla in Europe, potentially forcing the company to reevaluate its pricing strategies and product offerings to regain consumer interest.
What innovative approaches could Tesla adopt to recover its market share in Germany amidst escalating competition from traditional and new automakers?
China's car sales increased by 1.3% in the first two months of 2025 compared to the same period last year, driven by an expanded customer subsidy program that boosted auto demand amidst a competitive smart electric vehicle (EV) price war. February saw a notable rebound with a 26.1% rise in passenger vehicle sales to 1.41 million units, following a significant drop in January due to the Lunar New Year holiday. Despite the growth of EV and plug-in hybrid sales, gasoline cars continue to dominate the market for the third consecutive month.
This uptick in sales reflects the complex interplay between government incentives and the fierce competition among automakers, particularly in the burgeoning EV segment where consumer preferences are rapidly evolving.
Will the ongoing price war among automakers lead to sustainable growth in the EV market, or will it ultimately harm profit margins and industry stability?
Xiaomi plans to expand its electric vehicle (EV) business beyond China's borders within the next few years, according to company President William Lu, who made the announcement at a product launch event in Barcelona. The Chinese tech giant's first luxury EV model, the SU7 Ultra, has already garnered significant interest with 15,000 orders in just 24 hours. As Xiaomi looks to challenge Tesla and other players in the global EV market, it must navigate complex regulatory environments and ensure the quality of its vehicles.
This move represents a significant shift for Xiaomi, which is diversifying its portfolio beyond smartphones to tap into growing demand for sustainable mobility solutions.
How will Xiaomi's entry into the global EV market be impacted by the varying regulations and standards governing electric vehicle production and sales across different countries?
Tesla Inc.'s registrations plummeted in Germany last month as Chief Executive Officer Elon Musk irked voters taking part in the country's closely contested federal election, resulting in a 76% decline in sales to 1,429 cars. The poor showing was in stark contrast with overall electric vehicle registrations, which jumped 31% in February. Tesla's struggles in Germany are part of a broader trend, with the company's sales also down 71% in Germany and 44% in France through the first two months of the year.
Musk's attempt to buy votes by endorsing the far-right Alternative for Germany party may have backfired, as Tesla's sales woes reflect a loss of credibility among German consumers.
What role will Musk's personal brand play in salvaging Tesla's struggling sales, and how will the company's leadership adapt to address these challenges?
Consumer Reports has released its list of the 10 best new cars to buy in 2025, highlighting vehicles with strong road test scores and safety features. The announcement comes as Eli Lilly & Co. is expanding its distribution of weight-loss drug Zepbound at lower prices, while Target is scaling back its DEI efforts amidst declining store visits. Meanwhile, Costco's luxury goods segment continues to grow, and Apple has secured President Trump's backing for its new investment plan.
The increasing prevalence of financial dilemmas faced by companies, particularly those in the weight loss and retail sectors, underscores the need for more nuanced approaches to addressing social and economic challenges.
As regulatory challenges and competitive pressures intensify, will businesses be able to adapt their strategies and investments to remain relevant in an increasingly complex marketplace?
German defence companies are exploring the ailing car industry to increase capacity amid rising military spending in Europe, potentially reviving the continent's biggest economy. The shift could be driven by European leaders' agreement to mobilise up to 800 billion euros for rearmament and Germany's desire to boost its economic growth. A pivot towards defence production may also give a boost to the country's GDP.
This strategic realignment highlights the adaptability of German industries, as companies traditionally focused on cars now turn their attention to supporting the defence sector, showcasing the country's resilience in the face of economic challenges.
Will this renewed emphasis on defence spending and industrial cooperation lead to greater European integration and a more cohesive approach to global security?
Tesla saw its sales volume in Germany decline by more than three quarters in February, according to the German road traffic agency KBA, even though sales of electric vehicles picked up overall. The company's struggles in Germany are part of a broader trend, with sales declines also reported in Scandinavia and France. Overall, Tesla's European sales have been impacted by its CEO Elon Musk's support for far-right parties, which may have alienated some customers.
This decline highlights the challenges facing electric vehicle manufacturers in Europe, where growing competition from traditional automakers and changing government policies are eroding market share.
What will be the long-term impact of Tesla's struggles in Europe on its global market position and ability to maintain its lead in the electric vehicle industry?
A cautious sales outlook for the commercial vehicle market in 2025 amid a weak global economy sent shares of Volkswagen's truck unit Traton falling on Monday. The Scania owner's shares were down 5% at 1055 GMT, also dragging down peers Daimler Truck and Volvo. Traton forecast 2025 sales to range from -5% to +5% with an operating return on sales of between 7.5% and 8.5%, expecting a stronger truck market in the second half of 2025.
The warning signs emanating from Traton's quarterly results point to a broader industry-wide adjustment, as companies grapple with declining demand and increasing competition from low-cost producers.
How will the EV transition impact not only Volkswagen's own profitability but also the entire automotive sector, which may be forced to adapt to new market realities more rapidly than anticipated?
Tesla shares rose 2% on Monday after Morgan Stanley reinstated the electric-vehicle maker as its top U.S. auto pick, saying the company's artificial intelligence and robotics efforts could power growth even as the mainstay car business stumbles. The note dated Sunday was the latest from analyst Adam Jonas, a longtime Tesla bull who has praised the company's push beyond autos as sales face pressure from high U.S. borrowing costs and fierce Chinese competition. Industry data showed Tesla sales fell 45% in Europe in January while overall EV sales jumped 37% in the region.
The recent emphasis on AI and robotics may signal a shift towards more sustainable growth for Tesla, potentially cushioning the impact of declining automotive sales.
How will the long-term success of Tesla's autonomous driving technology hold up to the scrutiny of regulators and consumers, who are growing increasingly wary of self-driving cars?
Tesla's disappointing Q4 results have led to a significant revision in its price target by UBS analysts, who now predict the electric vehicle maker will reach $225, down from an earlier estimate of $259. The revised forecast reflects concerns over Tesla's delivery pace, with the company currently facing challenges in meeting production goals. This downward revision could also impact investor sentiment and market expectations for the broader automotive sector.
As investors reassess their views on Tesla's prospects, they may begin to reevaluate the viability of other electric vehicle manufacturers that have faced similar production hurdles, potentially leading to a broader correction in the EV space.
Can Tesla's delivery challenges be addressed through a combination of operational improvements and increased promotional efforts, or will the company need to reconsider its growth strategies to stay competitive?
Tesla sales plunged in Scandinavia and France in February from a year ago, eroding its market share, as the electric vehicle maker faced a brand loyalty test amid CEO Elon Musk's role in U.S. President Donald Trump's administration. Tesla's market share in Norway, Sweden, and Denmark has declined this year due to increased competition from European rivals with newer model lineups. The company's aging vehicle lineup and Musk's divisive policies have also raised concerns about its ability to maintain its position as the people's car of choice.
The shift away from Tesla reflects a broader trend towards sustainability and environmental responsibility in consumer choices, highlighting the importance of brand reputation and trustworthiness in the electric vehicle market.
As consumers increasingly prioritize eco-friendliness over loyalty to specific brands, how will Tesla's revised strategy for the Model Y's redesign impact its ability to regain lost ground in Scandinavia and France?