Ratings Disruptor Sells Viewership Experience to Advertisers
YouTube is preparing a significant redesign of its TV app, aiming to make it more like Netflix by displaying paid content from various streaming services on the homepage. The new design, expected to launch in the next few months, will reportedly give users a more streamlined experience for discovering and accessing third-party content. By incorporating paid subscriptions directly into the app's homepage, YouTube aims to improve user engagement and increase revenue through advertising.
- This move could fundamentally change the way streaming services approach viewer discovery and monetization, potentially leading to a shift away from ad-supported models and towards subscription-based services.
- How will this new design impact the overall viewing experience for consumers, particularly in terms of discoverability and curation of content?