Samsung Reportedly Sold More OLED TVs than Mini-LED in 2024, Suggesting that if the Price Is Matched
Samsung's OLED TVs outsold its Neo QLED (mini-LED) TVs for the first time, signalling a significant shift in consumer preference. Samsung often prices its Neo QLED close to its OLED TVs, making it difficult for consumers to distinguish between the two. The sales report suggests that if you give consumers the choice between OLED and mini-LED TVs at the same prices, OLED is the preferred choice.
- This trend could have far-reaching implications for the TV industry, as it highlights the importance of considering factors beyond just technical specifications when making purchasing decisions.
- How will Samsung's increased focus on OLED technology impact its pricing strategy in the future, and what adjustments might be made to maintain competitiveness with rival brands?