Samsung Sees Future of Surround Sound without Dolby Atmos Costs
Dolby's dominance in the audio industry has long been attributed to its years of marketing efforts, particularly in movie theaters. However, Samsung claims that Dolby is too expensive for content creators, making immersive audio a rare commodity. The company is developing Eclipsa Audio, a rival format with no licensing fees, which it believes will level the playing field and make immersive audio accessible to everyone.
- This challenge highlights the tension between industry standards and user affordability, with Samsung's move potentially disrupting the status quo in the audio sector.
- Can a new standard like Eclipsa Audio truly democratize access to immersive audio, or will its adoption be limited by existing technical and business barriers?