Stuffed Crust Revolution Underway at Domino's Pizza
Domino's Pizza is finally releasing its own version of stuffed crust, aiming to win over the customers who are willing to spend more on the pricey pizza customization. Thirty years ago, Yum Brands’ Pizza Hut debuted the cheesy stuffed crust, marketing the launch with a television commercial starring Donald Trump. The addition is critical for Domino’s, the top U.S. pizza chain, to compete with rivals Pizza Hut and Papa John’s.
- As the demand for premium pizza toppings continues to grow, it will be interesting to see how Domino's adapts its menu to meet the evolving tastes of consumers like Gen Z.
- How will the introduction of stuffed crust impact the profitability margins of Domino's competitors in the long run?